The Genesis and Growth of RTIC
RTIC Outdoors, established in 2015, rapidly emerged as a game-changer in the outdoor gear market. Founded by brothers John and Jim Jacobsen, the company embarked on a mission to provide high-quality, affordable coolers that could compete with the more expensive options. RTIC revolutionized the industry by selling directly to consumers, cutting out the middleman, and offering products at a fraction of the cost of their competitors.
Significant milestones in RTIC’s history include the rapid expansion of its product line beyond just coolers, venturing into drinkware, bags, and camping gear. The brand’s commitment to quality at affordable prices has resonated with a broad audience, making it a household name among outdoor enthusiasts.
Brand Philosophy and Mission
RTIC is a brand that aims to make outdoor products of exceptional quality available to everyone at an affordable price. Their mission is to provide customers with products that are on par with high-end brands, but with a more reasonable price tag. The company is committed to delivering value to its customers, ensuring that they don’t have to sacrifice quality for affordability. With RTIC, you can expect well-crafted and durable outdoor gear that is built to last.
Product Range Overview
From camping to hiking, fishing to hunting, RTIC has expanded its product range to provide an extensive selection of high-quality outdoor gear. Whether you’re an avid adventurer or simply enjoy spending time in nature, RTIC offers the perfect gear for your outdoor pursuits.
Product Types
RTIC is a company that provides high-quality outdoor gear and accessories. Their product line includes items such as coolers, tumblers, backpacks, and more.:
- Coolers: Hard coolers, soft coolers, and backpack coolers are designed for maximum ice retention.
- Drinkware: Including coffee thermoses, tumblers, and water bottles, built for keeping beverages at the desired temperature for extended periods.
- Bags: Durable and versatile, including duffel bags, backpacks, and day coolers.
- Camping Gear: Tents, sleeping bags, chairs, and camping accessories designed for comfort and convenience.
- Apparel: A range of clothing items suitable for outdoor activities.
Special Features of Coffee Thermoses
If you’re a coffee lover, you might have heard of RTIC’s coffee thermoses. Their tumblers and mugs are widely known for their exceptional ability to retain temperature, which is all thanks to their innovative double-wall vacuum insulation technology. You can expect your hot coffee to stay hot for a longer period of time, and your cold drinks to stay chilled for hours.
These thermoses are made of high-grade stainless steel, providing durability and a rust-proof experience that will last you for years to come. The no-sweat exterior of the thermoses ensures that you can hold them comfortably without worrying about getting wet or leaving watermarks.
The easy-grip design of the thermoses makes them ideal for on-the-go usage. The variety of sizes available cater to all preferences and needs, whether you want a small thermos to fit in your bag or a large one to keep you hydrated throughout the day. With RTIC’s coffee thermoses, you can expect a quality product that will enhance your coffee-drinking experience.
Best Sellers and Featured Products
RTIC has an impressive collection of products, and among them, the 20 oz. Tumbler stands out for its exceptional versatility and insulation capabilities. It is perfect for keeping your drinks hot or cold for extended periods. The RTIC Travel Coffee Cup is also a favorite among many, especially for those who need their coffee to remain hot for hours. With its reliable insulation, you can enjoy your coffee without worrying about it losing its temperature.
Quality and Sustainability Practices
- Quality Assurance: RTIC’s commitment to quality is evident in its rigorous testing and quality control processes. Each product is designed to withstand the harsh conditions of outdoor environments, ensuring durability and longevity.
- Sustainability and Green Practices: RTIC acknowledges the importance of environmental responsibility and continually explores ways to incorporate sustainable practices in its manufacturing and packaging processes.
Price Range
RTIC stands out in the market by implementing a pricing strategy that is both competitive and accessible to a broader audience. The brand offers a wide range of outdoor gear products that are designed with high-quality materials, ensuring that they perform exceptionally and are highly durable. With RTIC, you don’t have to break the bank to purchase top-notch outdoor gear that can withstand the toughest conditions.
Where to Buy
RTIC offers a seamless direct-to-consumer business model through its official website, where customers can purchase their products with ease. Furthermore, their wide range of products can also be found across various online marketplaces and select retail stores across the country, ensuring that their customers have easy access to their products no matter where they are.
Warranty and Customer Service
RTIC is a company that takes pride in the quality and durability of its products. They offer a reliable warranty that serves as a testament to their confidence in their offerings. Additionally, their customer service team is highly responsive and committed to providing effective solutions to customers’ needs and concerns. With this, customers can rest assured that they are getting high-quality products backed by exceptional customer service.
Community and Social Engagement
RTIC is a brand that places a high emphasis on community engagement. Through social media, it showcases its products in real-world scenarios, giving customers a glimpse of what they can expect from their products. The brand actively seeks to connect with its customer base, engaging with them on a regular basis. RTIC often participates in events and collaborations that align with outdoor activities and lifestyles, further cementing its status as a brand that understands and supports the interests of its customers. Additionally, RTIC has a strong commitment to social responsibility, actively giving back to the community and supporting environmental conservation efforts. This dedication to creating a positive impact on society is a core part of the RTIC brand identity.
If you’re looking for outdoor gear that’s both high-quality and affordable, look no further than RTIC Outdoors. Their dedication to providing top-notch equipment at reasonable prices is undeniable, and they’ve made a real impact in a market that was once dominated by pricier competitors. Whether you’re planning a short excursion or a longer camping trip, RTIC has what you need to make the most of your outdoor adventure. From reliable coolers to sturdy, insulated drinkware, practical and durable solutions are designed to make your outdoor experiences more accessible and enjoyable for everyone.
